Summary
Key benefits - big international and local experience in general management, sales and marketing management on Adria Region, East and Central Europe markets.
Areas of knowledge and management skills in defining the short and long term strategy and its implementation.
Areas of knowledge and management skills in developing and lead new markets, 18 years of lead and work in an international multicultural environment incl. markets of Russia, Croatia, Slovenia, Serbia, Austria, Kazakhstan, Belarus, Armenia, Ukraine, Kyrgyzstan, the Baltic States, Hungary, Poland and other European countries,
Areas of knowledge and management skills in distribution and marketing management in many consumer categories like beverage (water, functional drinks, energy drinks), frozen foods (fruits, vegetables, ice cream, meat), seasonings, soups, ketchups, sauces, mayonnaise, tomato products, meat products (ready made meal, pate, meat, sausages, pies), baby food, snacks, canned vagetables etc.
Areas of knowledge and skills in supply chain management and business efficiency.
The ability to identify and attract business opportunities from the outside, in addition to driving the internal transformation of an organization so that it remains competitive.
Ability to build a business and ensure profitable growth internationally. A passionate leader with first-class experience and a track record of successful management and with excellent interpersonal skills and the ability to develop a clear vision, as well as lead a team.
Skills to increase productivity and at the same time ensure growth.
Proven achievements in FMCG, six big ones:
1. In a period of economics and political crisis in Russia 2014/2016 defined new strategy for Russia and CIS markets: implemented new ROUTE TO MARKET MODEL (GO TO MARKET) and developed new food categories (frozen food, pate, canned tomato product, instant potato) and as result doubled turnover
2. Startup company Supera Power which created, developed and launched (Croatia, Slovenia and Austria markets) first, unique and refreshing multifunctional Urban Drink brand of new generation, based on natural ingredients, that stimulates natural energy, gives stamina and anti-hangover with a refreshing lemon flavor and pleasant freshness of mint. 0% sugar - 0% caffeine – 0 kJ/kcal - 0% salt
3. Created strategy for new EE markets like Ukraine, Kazakhstan, Belarus, Kyrgyzstan
4. Defined and implemented new strategic business model on Baltics Countries
5. Developed and launched new sweet brand Dolcela (Podravka) on Croatia, Slovenia and Hungary markets
6. Restructured sales and marketing department in Podravka meat industry