•planning, developing and implementing PR strategies; •liaising with colleagues and key spokespeople; •liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email; •researching, writing and distributing press releases to targeted media; •collating and analysing media coverage; •writing and editing in-house magazines, case studies, speeches, articles and annual reports; •preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes; •devising and coordinating photo opportunities; •organising events including press conferences, exhibitions, open days and press tours; •maintaining and updating information on the organisation's website; •sourcing and managing speaking and sponsorship opportunities; •commissioning market research; •fostering community relations through events such as open days and through involvement in community initiatives; •managing the PR aspect of a potential crisis situation.

Study of journalism, PR and journalism