 Drive A/B and Multivariate merchandising testing on Lexmark.com to maximize sales.  Review multiple KPI and make adjustments as needed to meet performance goals.  Develop strategy for multimillion-dollar SEM program.  Coordinate with leaders from Marketing and the Channel Sales team to ensure marketing plans are successfully executed for maximized profitability. Key Accomplishments ⇨ Initiated and developed new store front page that resulted in increased visits, conversion, AOV and revenue ⇨ Used paid search, optimized ad copy, and content relevant landing pages to increase CTR 27%, Conversions 11%, and Revenue 21% YOY. ⇨ Increased Display Marketing ROAS by 40% YOY through performance analysis and best practices. ⇨ Grew 2012 online supplies sales 12% in comparison to 2% for other channels.

 Managed $100MM category consisting of office furniture, desk accessories, and office décor for OfficeMax.com.  Owned Ecommerce merchandising and promotional activity, margin management, vendor relations, inventory and sales development to support revenue objectives.  Executed website assortment review and eliminated underperforming products for the launch of the new OfficeMax web site in 2007.  Created a “special buy” drop ship program with top vendors to offer the OfficeMax.com customer exceptional savings on items unique to OfficeMax.com. Key Accomplishments ⇨ Increased category sales 12% by creating targeted email-marketing campaigns for small businesses, adapting to changing market conditions, and reacting to data. ⇨ Negotiated a $180K increase in vendor funding for the 2009 catalog. ⇨ Developed new OfficeMax brand desk accessory sets for the 2009 catalog that saved over $1.2 MM compared to branded equivalents.

cashews in the world.  Established strong working relationships with freight forwarders, customs brokers, steamship lines, trucking companies, and suppliers to ensure timely and accurate deliveries.  Negotiated favorable shipping and trucking rates to reduce costs; maintained proper inventory levels to meet consumer demand, and negotiated additional merchandise due to increases in sales or promotional activity. Key Accomplishments ⇨ Saved over $500K in transportation costs through aggressive renegotiation. ⇨ Reduced inventory from 67 days to 59 days.

 Managed category buying for all product categories; analyzed POS, marketing results, and website metrics to make determinations for the most effective marketing, merchandising and promotional strategies to increase customer acquisition, conversion, and retention.  Cultivated valuable vendor relationships and negotiated pricing strategies to secure desired margins.  Led a team of a seven Buyers and one Merchandising Assistant. Key Accomplishments ⇨ Grew sales from $23MM to $52MM in three years and increased average order size 22%. ⇨ Negotiated $225K in incremental promotional funds in 2003, and $120K in 2004. ⇨ Improved out of stock percentage from 9% to 2%. ⇨ Increased COGS margin by 3%.

 Completed performance evaluations to make determination for product placement and selections based on potential growth and revenue generation opportunities; interacted with key vendor and retail management personnel to plan promotional and marketing activities to support product sales. Key Accomplishments ⇨ Successfully managed $160MM HBC and $125MM Commercial Bakery categories. ⇨ Researched and recovered over $50K in double DSD billings. ⇨ Selected by Senior Management to train and mentor new category specialists

B.S., Social Science