Own car

Driver's license category A, B

PROFESSIONAL SKILLS  Business-planning: short- & long-term business-development plans creation – estimation of potential market volume, profitability, fixed & direct costs, headcount, marketing budget, breakeven point, contribution income. Key development and promotion strategies selection based on primary & secondary research. Participation in preparing of business-plan for local converting/production (in collaboration with manufacturing, engineering, sourcing & financial team). 6 Sigma tools & technology knowledge and ability to use it for project-management.  Product-management: new product creating (from scratch) & development to listing and sales; portfolio development; pricing; price-lists development, demand forecasting (sales & in-stock balance analysis for current portfolio; market potential estimation for new products on the market), distributors policy development (incl. discount policy); supply chain control; portfolio management (based on sales & growth metrics) using category analysis, analysis by clients, by channels, etc.  Research/Analytical skills: primary target audience defining & market segmentation; searching & consolidation of secondary market data; agencies briefing for qualitative & quantitative marketing research, marketing data analysis, target audience & segmentation corrections based on research results, estimation of market segment potential;  Channel management: channel programs development for partners; category management approach; setting key channel and partners objectives for products/category with SRs and distributors; merchandising; development & implementation of product training programs;  Promotion: integrated marketing campaigns development and implementation (push & pull strategies, incentive programs, etc.), agencies briefing, creative positioning & promotion concept development for new and existing products on the market; design & identity standards development: packaging, P.O.P.-materials, Ads layouts, etc.; brand-management; ATL-activities: media-planning, Ads placement in print media, on the radio, on public transport, etc.; BTL-activities: trials, degustation, road-shows, P.O.P.-promotions (design, production and warehousing of permanent & semi-permanent displays), lotteries; cross-promotions; organizing of exhibitions, tradeshows & participation in contests;  PR-activity: preparation of materials regarding events and occasions for PR-departments; press releases & articles preparation for internal and external needs.  Managerial skills: collateral targets setting for marketers & SRs; action plans for staff; negotiation skills with key accounts; organizing of collaboration planning meetings with key accounts on quarterly and yearly basis to analyze current results and plan further activities.