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Candidate
Male, 55 years, born on 29 May 1970
Croatia, I want to relocate (Azerbaijan, Belarus, Georgia, Other regions, Kazakhstan, Russia, Ukraine), prepared for business trips
General Manager, Vice President, Executive Director, Commercial Director
Specializations:
- Sales manager, account manager
Employment: full time
Work schedule: full day
Work experience 30 years 11 months
January 2018 — currently
7 years 6 months
Supera Power HIGHER (www.higherdrink.com) first, unique and refreshing multifunctional Urban Drink brand of new generation, based on natural ingredients, that stimulates natural energy, gives stamina and anti-hangover with a refreshing lemon flavor and pleasant freshness of mint. 0% sugar - 0% caffeine – 0 kJ/kcal-0% salt
Other regions, www.higherdrink.com
Food Products... Show more
Sales and marketing director
Responsible for:
• Long term strategy development and execution for 5 strategic markets in first phase
• Responsible for driving the growth of revenue and profit margins
• Performing P&L analysis
• Organize and implement ROUTE TO MARKET MODEL for all strategic markets
• Define and manage with general and local marketing activities - identifying customer trends brand, ATL, BTL, TM, develop new products portfolio maintaining brand and merchandising standards
• Manage local distributors
• Supply Chain efficiency
Main achievements:
• HIGHER was launched on Croatia, Slovenia and Austria markets in period one year
April 2013 — November 2017
4 years 8 months
Podravka Food Industry
Russia, www.podravka.com/
Food Products... Show more
Vice President for Region Russia and CIS
Responsible for:
• Long term strategy development and execution for all Russia and CIS markets
• Responsible for driving the growth of revenue and profit margins
• Performing P&L analysis
• Leveraging ideas and best practice processes to ensure results are achieved
• Motivating & providing strong leadership to all departments, special focus on marketing management, distribution and sales channel management
• Manage with developing new markets and products
• Implementing systems that reward good staff performance & competence
• Planning ahead and hiring staff based on projected future needs.
• Reviewing and monitoring all budget expenditure
• Risk management
• Supply Chain efficiency
• Actively participating in the local community to promote the company brand
Main achievements from 2013 to 2017:
Defined new strategic model for development in Russia:
• implemented new ROUTE TO MARKET MODEL
o implemented direct import (without importer/distributors), agreed outsourcing logistic, maked direct contracts with all major retail chains like Magnit, X5 Group, Metro C&C (Russia, Kazakhastan), Diksi, Auchan and many others
o developed reginal distributors network – 42 regional distributors throughout Russia, presence in all regions
• developed new food categories (frozen food, pate, canned tomato product, instant potato), increasing the number of SKUs from 50 to 200
• In period 2014-2016 doubled sales in Region Russia and CIS
• Opened new markets – Kyrgyzstan, Belarus, Turkmenistan, Azerbaijan
March 2007 — April 2013
6 years 2 months
Podravka Food Industry
Other regions, www.podravka.com/
Deputy sales director for East Europe Markets
Responsible for:
• Long term strategy execution for Latvia, Lithuania, Estonia, Kazakhstan, Ukraine markets
• Responsible for driving the growth of revenue and profit margins
• Performing P&L analysis
• Distributors and marketing management
• Human Resources
• Reviewing and monitoring all budget expenditure.
• Risk management
• Conducting meetings with subordinate employees
• Creating a customer centric environment
Main achievements:
• New business model in Latvia, Lithuania, Estonia
• Opened new markets Kazakhstan and Armenia
• Super brand awards in Latvia
• 50% increased sales
February 2003 — March 2007
4 years 2 months
Podravka Food Industry
Russia, www.podravka.com/
Director of Podravka Representative office in Russia
Responsible for:
• Strategy execution on local level
• Responsible for driving the growth of revenue and profit margins
• Performing P&L analysis
• Marketing management - identifying customer trends
brand, ATL, BTL, TM, new product launch, maintaining brand and merchandising standards
• Distributors management - organize and implement new ROUTE TO MARKET MODEL
• Actively participating in the local community to promote the company brand
• Conducting meetings with subordinate employees
• Creating a customer centric environment
• Human Resources
Main achievements:
• Doubled sales 2003-2006
• RusBrand member
• Super Brand Award in 2005 and 2006
• Opened regional offices
• Increased market share and distribution index
May 2001 — February 2003
1 year 10 months
Podravka Food Industry
Ukraine, www.podravka.com/
Director of Podravka Representative office in Ukraine
Responsible for:
• Strategy execution on local level
• Responsible for driving the growth of revenue and profit margins
• Performing P&L analysis
• Marketing management – identifying customer trends
• brand, ATL, BTL, TM, new product launch, maintaining brand and merchandising standards
• Distributors management - organize and implement ROUTE TO MARKET MODEL
• Actively participating in the local community to promote the company brand
• Conducting meetings with subordinate employees
• Creating a customer centric environment
• Human Resources
Main achievements:
• Opened the office
• Found the distributors and built distribution network
• Increased sales, market share and distribution index
January 1999 — May 2001
2 years 5 months
Podravka Food Industry
Croatia, www.podravka.com/
Sales director for meat product in Croatia
Responsible for:
• Long term strategy development and execution for Adria Region
• Responsible for driving the growth of revenue and profit margins
• Performing P&L analysis
• Organize and implement ROUTE TO MARKET MODEL
• Define and manage with general and local marketing activities - identifying customer trends brand, ATL, BTL, TM, develop new products portfolio maintaining brand and merchandising standards
• Motivating & providing strong leadership to all departments, special focus on marketing management, distribution and sales channel management
• Manage with developing new markets and products
Main achievements:
• Restructured sales operation in Podravka meat industry on Adria Region
July 1995 — January 1999
3 years 7 months
Podravka Food Industry
Croatia, www.podravka.com/
Product manager for snack and sweet product
Responsible for:
• Define and manage with general and local marketing activities - identifying customer trends brand, ATL, BTL, TM, develop new products portfolio maintaining brand and merchandising standards
Main achievements:
• Developed and launched new brand for sweet product on market - brand Dolcela
July 1994 — July 1995
1 year 1 month
Wrigley Croatia
Croatia, www.wrigley.com/hr/index.aspx
Merchandiser
Responsible for:
• Distribution POS and POP material
• Organization of BTL activities
• Order
• Control distributors and stores
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category A, B, C, D, EAbout me
Summary
Proven achievements in food industries, six big ones:
1. In a period of economics and political crisis in Russia 2014/2016 changed business model, entered new categories (frozen food, pate, canned tomato product, instant potato) and as result doubled turnover - PODRAVKA
2. Created, developed and launched (Croatia, Slovenia and Austria) first, unique and refreshing multifunctional Urban Drink brand of new generation, based on natural ingredients, that stimulates natural energy, gives stamina and anti-hangover with a refreshing lemon flavor and pleasant freshness of mint. 0% sugar - 0% caffeine – 0 kJ/kcal-0% salt – HIGHER
3. Opened offices and built business in several EE markets like Ukraine, Kazakhstan, Belarus, Kyrgyzstan - PODRAVKA
4. Built new business model on Baltics Countries - PODRAVKA
5. Developed and launched new sweet brand Dolcela (Podravka) on Croatia, Slovenia and Hungary markets
6. Restructured sales operation in Podravka meat industry on Adria Region
Areas of knowledge and management skills in introducing and developing new markets, management of sales channels, marketing management, 18 years of work in an international multicultural environment incl. markets of Russia, Croatia, Slovenia, Serbia, Austria, Kazakhstan, Belarus, Armenia, Ukraine, Kyrgyzstan, the Baltic States, Hungary and other European countries,
Areas of knowledge and management skills in the development of new brands and new product categories, as a category of frozen foods (fruits, vegetables, ice cream, frozen meat), groceries (seasonings, ketchups, sauces, mayonnaise, tomato products, etc.), drinks category (water, functional drinks, energy drinks, etc.), category of meat products (meat, sausages, pies, etc.).
Areas of knowledge and skills in supply chain management and business efficiency.
The ability to identify and attract business opportunities from the outside, in addition to driving the internal transformation of an organization so that it remains competitive.
Ability to build a business and ensure profitable growth internationally. A passionate leader with first-class experience and a track record of successful management and with excellent interpersonal skills and the ability to develop a clear vision, as well as lead a team.
Skills to increase productivity and at the same time ensure growth.
Additional
Chairman of the Executive Board of the Business Council for Economic Cooperation with the Russian Federation
Skills and competencies
• Active Russian and English languages speaker
• Strong leadership skills
• Communication and presentation skills
Higher education (master)
1994
UNIVERSITY OF ZAGREB
FACULTY OF ECONOMICS, Master of business
Languages
Professional development, courses
1997
IEDC business school, Slovenia, Bled
Podravka, Management
1995
IEDC business school, Slovenia, Bled
Podravka, Summer school for young managers
Citizenship, travel time to work
Citizenship: Croatia
Permission to work: Russia
Desired travel time to work: Doesn't matter