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Candidate

Male, 55 years, born on 29 May 1970

Croatia, I want to relocate (Azerbaijan, Belarus, Georgia, Other regions, Kazakhstan, Russia, Ukraine), prepared for business trips

General Manager, Vice President, Executive Director, Commercial Director

Specializations:
  • Sales manager, account manager

Employment: full time

Work schedule: full day

Work experience 30 years 11 months

January 2018currently
7 years 6 months
Supera Power HIGHER (www.higherdrink.com) first, unique and refreshing multifunctional Urban Drink brand of new generation, based on natural ingredients, that stimulates natural energy, gives stamina and anti-hangover with a refreshing lemon flavor and pleasant freshness of mint. 0% sugar - 0% caffeine – 0 kJ/kcal-0% salt

Other regions, www.higherdrink.com

Food Products... Show more

Sales and marketing director
Responsible for: • Long term strategy development and execution for 5 strategic markets in first phase • Responsible for driving the growth of revenue and profit margins • Performing P&L analysis • Organize and implement ROUTE TO MARKET MODEL for all strategic markets • Define and manage with general and local marketing activities - identifying customer trends brand, ATL, BTL, TM, develop new products portfolio maintaining brand and merchandising standards • Manage local distributors • Supply Chain efficiency Main achievements: • HIGHER was launched on Croatia, Slovenia and Austria markets in period one year
April 2013November 2017
4 years 8 months
Podravka Food Industry

Russia, www.podravka.com/

Food Products... Show more

Vice President for Region Russia and CIS
Responsible for: • Long term strategy development and execution for all Russia and CIS markets • Responsible for driving the growth of revenue and profit margins • Performing P&L analysis • Leveraging ideas and best practice processes to ensure results are achieved • Motivating & providing strong leadership to all departments, special focus on marketing management, distribution and sales channel management • Manage with developing new markets and products • Implementing systems that reward good staff performance & competence • Planning ahead and hiring staff based on projected future needs. • Reviewing and monitoring all budget expenditure • Risk management • Supply Chain efficiency • Actively participating in the local community to promote the company brand Main achievements from 2013 to 2017: Defined new strategic model for development in Russia: • implemented new ROUTE TO MARKET MODEL o implemented direct import (without importer/distributors), agreed outsourcing logistic, maked direct contracts with all major retail chains like Magnit, X5 Group, Metro C&C (Russia, Kazakhastan), Diksi, Auchan and many others o developed reginal distributors network – 42 regional distributors throughout Russia, presence in all regions • developed new food categories (frozen food, pate, canned tomato product, instant potato), increasing the number of SKUs from 50 to 200 • In period 2014-2016 doubled sales in Region Russia and CIS • Opened new markets – Kyrgyzstan, Belarus, Turkmenistan, Azerbaijan
March 2007April 2013
6 years 2 months
Podravka Food Industry

Other regions, www.podravka.com/

Deputy sales director for East Europe Markets
Responsible for: • Long term strategy execution for Latvia, Lithuania, Estonia, Kazakhstan, Ukraine markets • Responsible for driving the growth of revenue and profit margins • Performing P&L analysis • Distributors and marketing management • Human Resources • Reviewing and monitoring all budget expenditure. • Risk management • Conducting meetings with subordinate employees • Creating a customer centric environment Main achievements: • New business model in Latvia, Lithuania, Estonia • Opened new markets Kazakhstan and Armenia • Super brand awards in Latvia • 50% increased sales
February 2003March 2007
4 years 2 months
Podravka Food Industry

Russia, www.podravka.com/

Director of Podravka Representative office in Russia
Responsible for: • Strategy execution on local level • Responsible for driving the growth of revenue and profit margins • Performing P&L analysis • Marketing management - identifying customer trends brand, ATL, BTL, TM, new product launch, maintaining brand and merchandising standards • Distributors management - organize and implement new ROUTE TO MARKET MODEL • Actively participating in the local community to promote the company brand • Conducting meetings with subordinate employees • Creating a customer centric environment • Human Resources Main achievements: • Doubled sales 2003-2006 • RusBrand member • Super Brand Award in 2005 and 2006 • Opened regional offices • Increased market share and distribution index
May 2001February 2003
1 year 10 months
Podravka Food Industry

Ukraine, www.podravka.com/

Director of Podravka Representative office in Ukraine
Responsible for: • Strategy execution on local level • Responsible for driving the growth of revenue and profit margins • Performing P&L analysis • Marketing management – identifying customer trends • brand, ATL, BTL, TM, new product launch, maintaining brand and merchandising standards • Distributors management - organize and implement ROUTE TO MARKET MODEL • Actively participating in the local community to promote the company brand • Conducting meetings with subordinate employees • Creating a customer centric environment • Human Resources Main achievements: • Opened the office • Found the distributors and built distribution network • Increased sales, market share and distribution index
January 1999May 2001
2 years 5 months
Podravka Food Industry

Croatia, www.podravka.com/

Sales director for meat product in Croatia
Responsible for: • Long term strategy development and execution for Adria Region • Responsible for driving the growth of revenue and profit margins • Performing P&L analysis • Organize and implement ROUTE TO MARKET MODEL • Define and manage with general and local marketing activities - identifying customer trends brand, ATL, BTL, TM, develop new products portfolio maintaining brand and merchandising standards • Motivating & providing strong leadership to all departments, special focus on marketing management, distribution and sales channel management • Manage with developing new markets and products Main achievements: • Restructured sales operation in Podravka meat industry on Adria Region
July 1995January 1999
3 years 7 months
Podravka Food Industry

Croatia, www.podravka.com/

Product manager for snack and sweet product
Responsible for: • Define and manage with general and local marketing activities - identifying customer trends brand, ATL, BTL, TM, develop new products portfolio maintaining brand and merchandising standards Main achievements: • Developed and launched new brand for sweet product on market - brand Dolcela
July 1994July 1995
1 year 1 month
Wrigley Croatia

Croatia, www.wrigley.com/hr/index.aspx

Merchandiser
Responsible for: • Distribution POS and POP material • Organization of BTL activities • Order • Control distributors and stores

Skills

Skill proficiency levels
Sales Management
Brand Management
Trade Marketing
Presentation skills
Project management
Retail
Управление продажами
B2B Продажи
Sales Forecasting
Strategic Marketing
Ведение переговоров
Управление проектами
Развитие продаж
CRM
Обучение персонала
Управление командой
Мотивация персонала
Планирование продаж
Проведение презентаций
Заключение договоров
Руководство коллективом
Подбор персонала
Организаторские навыки
Поиск и привлечение клиентов

Driving experience

Own car

Driver's license category A, B, C, D, E

About me

Summary Proven achievements in food industries, six big ones: 1. In a period of economics and political crisis in Russia 2014/2016 changed business model, entered new categories (frozen food, pate, canned tomato product, instant potato) and as result doubled turnover - PODRAVKA 2. Created, developed and launched (Croatia, Slovenia and Austria) first, unique and refreshing multifunctional Urban Drink brand of new generation, based on natural ingredients, that stimulates natural energy, gives stamina and anti-hangover with a refreshing lemon flavor and pleasant freshness of mint. 0% sugar - 0% caffeine – 0 kJ/kcal-0% salt – HIGHER 3. Opened offices and built business in several EE markets like Ukraine, Kazakhstan, Belarus, Kyrgyzstan - PODRAVKA 4. Built new business model on Baltics Countries - PODRAVKA 5. Developed and launched new sweet brand Dolcela (Podravka) on Croatia, Slovenia and Hungary markets 6. Restructured sales operation in Podravka meat industry on Adria Region Areas of knowledge and management skills in introducing and developing new markets, management of sales channels, marketing management, 18 years of work in an international multicultural environment incl. markets of Russia, Croatia, Slovenia, Serbia, Austria, Kazakhstan, Belarus, Armenia, Ukraine, Kyrgyzstan, the Baltic States, Hungary and other European countries, Areas of knowledge and management skills in the development of new brands and new product categories, as a category of frozen foods (fruits, vegetables, ice cream, frozen meat), groceries (seasonings, ketchups, sauces, mayonnaise, tomato products, etc.), drinks category (water, functional drinks, energy drinks, etc.), category of meat products (meat, sausages, pies, etc.). Areas of knowledge and skills in supply chain management and business efficiency. The ability to identify and attract business opportunities from the outside, in addition to driving the internal transformation of an organization so that it remains competitive. Ability to build a business and ensure profitable growth internationally. A passionate leader with first-class experience and a track record of successful management and with excellent interpersonal skills and the ability to develop a clear vision, as well as lead a team. Skills to increase productivity and at the same time ensure growth. Additional Chairman of the Executive Board of the Business Council for Economic Cooperation with the Russian Federation Skills and competencies • Active Russian and English languages speaker • Strong leadership skills • Communication and presentation skills

Higher education (master)

1994
UNIVERSITY OF ZAGREB
FACULTY OF ECONOMICS, Master of business

Languages

RussianNative


Professional development, courses

1997
IEDC business school, Slovenia, Bled
Podravka, Management
1995
IEDC business school, Slovenia, Bled
Podravka, Summer school for young managers

Citizenship, travel time to work

Citizenship: Croatia

Permission to work: Russia

Desired travel time to work: Doesn't matter